Ask any experienced vending machine business owner which factor is most important for success. You’ll be hard-pressed to find one that doesn’t say “location”. Here’s why…
The economic equivalent of “Which came first, the chicken or the egg?” would be…
What drives the economy: supply or demand?
The truth?
There’s no supply without demand.
We could always argue that there is a case for demand generation – but that included, you can’t sell what people don’t value.
For example, no matter how amazing and cheap fresh cow’s milk might be (and how thirsty passers-by might be) – you’ll never sell a single bottle in a wilderness campsite for the lactose intolerant.
A preposterous example, I know – but you get my point.
To break open a little 4Ps of marketing theory on this:
The best products, the best packaging, the best pricing is simply nothing without the perfect placement.
And that is exactly the concept I’d like to have germinate in your business thinking whilst you read this blog and get acquainted with the true economics of vending machine locations.
That’s my way of saying, “Welcome!” and I hope you enjoy what I have to share. And don’t be timid; feel free to join in.